Free Reverse Calculator · Instant Result
$30K-Month
Start from the revenue you want and work backwards to the leads, calls and ad spend it takes.
Your targets & conversion rates
Save your targets
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The formula
Closes needed = target revenue / average sale
Calls held = closes needed / close rate
Calls booked = calls held / show rate
Leads needed = calls booked / booking rate
Ad spend (if paid) = leads needed x cost per lead
Per day = each of the above / 30
Worked example (example numbers, swap in yours)
Target $30,000 a month. Average sale $3,000. Close rate 25%. Show rate 70%. Booking rate 20%. Cost per lead $30.
| Step | Result |
|---|---|
| Closes needed | 10 |
| Calls held | 40 |
| Calls booked | 58 |
| Leads needed | 286 |
| Ad spend | $8,580 |
| Leads per day | about 10 |
Illustrative math. Not a promise. Each step is rounded up, so totals differ slightly from the calculator.
What to do with your result
- Write the daily number on a sticky note. Leads per day and calls per day. If you can't hit those, the target is wrong, or a rate is.
- Find the weakest rate. Change one rate and re-run. Moving show rate from 70% to 80% in the example drops calls booked from 58 to 50 for the same 10 closes.
- Check the cost per lead. If the ad spend line is higher than your margin allows, you have a pricing or offer problem before you have a traffic problem.
- Pick one rate to improve this month. Not three.
Same math, other targets
| Target | Change this | Everything else follows |
|---|---|---|
| $50k a month | Target revenue | Closes, calls, leads, spend all scale |
| Higher price | Average sale | Fewer closes needed, fewer leads needed |
| Lower budget | Cost per lead | The ad spend line moves, nothing else |
Next Step · Live Implementation
Want the plan built with you?
At the live Group AI Growth Session we map this onto your offer, your ideal client and your follow-up, and install the first piece.
$500M+ generated for clientsClickFunnels $100M award100,000+ owners trainedHighLevel Summit speaker
Who's giving you this
Nikhil Sai · Client Acquisition
We run client acquisition for high-ticket businesses: $500M+ generated for clients, ClickFunnels' $100M award, 100,000+ owners trained. This is one piece of the system we install. The full install happens live.